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Watch the uncut video interview with James and Steve.

Straightaways are easy. It’s why they invented cruise control, after all. But “set it and forget it” is a sure way to end up in a heap. In business and in life.

But – like it or not – the road ahead is twisting and turning and whether you’re plotting the future of your products, your positioning, your profitability, or your people, there is always an element of uncertainty about which direction is best.

Turns are where business is won and lost, because turns are where change happens.

Turns represent moments of redirection. Of opportunity. Of transformation. Some turns we choose, and others are foisted upon us. The turns we make are affected not only by the turns of those around us, but by the turns of others around the world. Not to mention the turns of the world itself as it rotates on its axis and orbits the sun. And there are as many ways to think about turns as there are types of them: past and present, helpful and unhelpful, inadvertent and intentional. Turns can be viewed through a microscope or a telescope and reveal different lessons.

Since nothing can move in a single direction forever, turns, by nature, are about limits. But they’re also about overcoming limits. Finding new roads. Setting new courses. In every human turn there is decision and there is destiny. The more we learn about turns, the more we learn about ourselves, and vice versa.

Today’s guest, Steve Mckee, the co-founder of Mckee Wallwork, a leadership company designed to help businesses rebrand and successfully navigate situations that typically cause companies to fail.  

In today’s episode, James and Steve discuss his book Turns: Where business is won and lost. For most of Steve’s career, he has helped struggling and stalled businesses (including his own) to find the right road and get on it. As he studied the concept of turns, he became more and more convinced that they could teach us all great lessons about business and life.

Turns is not a paint-by-numbers business book. It doesn’t presume that history began yesterday, that the past is past, or that the answers are easy. By taking a deep dive into turns in arenas as diverse as science, history, religion, art, culture, politics, and sports, however, it will help readers the dots between yesterday and today, between the literal and the metaphorical, between those who’ve gone before us and those who will come after us, and, vitally, between the challenges your company is facing and the strategies to best address them. It won’t prescribe pat answers, but it will better equip us to work our way through our own moments of transition.

For more information about Steve and his book, visit McKeeWallwork.com.

Social Media

LinkedIn: https://www.linkedin.com/in/stevemckee
Twitter: https://twitter.com/stevekee

Tags

@SteveMcKee #businessdevelopment #business #choices #leadership #leadershipdevelopment

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You may purchase this book at your favorite bookstore or on Amazon.com

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James’ new book, LIFE LESSONS: You are the Expert on Your Life | A Workbook is your new “go-to” self-help book, especially, if you are struggling at the moment. Purchase it on Amazon today.

We all get overwhelmed and sometimes don’t know what to do. LIFE LESSONS is your new “go-to” book to help you navigate life.  

LIFE LESSONS was written to help you focus on what already works for you – to be an immediate resource. You can turn to any chapter for specific guidance when you need it or read it front to back. It’s designed to pinpoint relevant past responses to help you overcome current struggles. You don’t have to reinvent the wheel and try to come up with something new. You are already the expert in your life. 

If you are tired of struggling to know what to do when “life” happens, want to break the cycle of repeating the same unhealthy patterns, as well as give you practical tools and techniques to focus on what matters the most to you, then LIFE LESSONS: You are the Expert on Your Life | A Workbook is a must-read.

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